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HLI Group Corporate Philosophy, Mission, Vision & Company Policy


HLI Corporate Philosophy (HLI Group)

The Honda Logistics Inc. (HLI) Philosophy consists of Fundamental Beliefs (including “Respect for the Individual” and “The Three Joys”), the Corporate Mission, Corporate Vision, and Company Values. This philosophy is not only shared by all associates, but also forms the basis for all company activities and sets the standard for the conduct and decision-making of all associates throughout the HLI Group.


Respect for the Individual


Initiative means not to be bound by preconceived ideas but to think creatively and act on your own initiative and judgment while understanding that you must take responsibility for the results of those actions.


Equality means to recognize and respect individual differences in one another and to treat each other fairly. It also means to provide equal opportunities for each motivated individual.


Our wish is to be a company at which our associates are able to trust each other at all time. Trust is created by recognizing each other as individuals, helping out others, accepting help, sharing our knowledge, and making a sincere effort to fulfill our responsibility.


The Three Joys

The Joy of Buying

The joy of buying is achieved through providing services that exceed the needs and expectations of the customer.

The Joy of Selling

The joy of selling occurs when those who are engaged in our logistics services develop relationships with a customer based on their satisfaction. Through this relationship, our associates and those who are involved in the business, experience pride and joy in building mutual trust with the customers.

The Joy of Creating

The joy of creating occurs when we recognize a sense of joy in our customers when they are engaged in our corporate activities, and we exceed their expectation by fully exerting our potential through logistic services. 


Corporate Mission (HLI Group)

We aim to provide services that exceed customer expectations from a global perspective and do our best to always achieve safe, high quality, and highly efficient logistics.


Corporate Management Policy (HLI Group)

  • Always maintain your dreams and youth, and boldly take on the challenge of achieving high goals.
  • Theory, ideas, speed, and respecting each other’s hearts
  • Performing work with pride, joy, and responsibility
  • Creating a safe and bright workplace
  • To spare no effort in constant research and efforts that contribute to the development of society.


2030 Vision/HLI Group Company Policy

2030 Vision (HLI Group) 

The 2030 Vision was formulated to clarify the direction we are aiming for, share it with all employees of the HLI Group, and unify our aspirations. We aim to become an “indispensable presence” for Honda’s logistics, to become a leading company in Honda’s logistics, and to contribute to society and customers globally.


Company policy (HLI Group)

Bringing together the comprehensive strengths of the HLI Group, we will create and implement new fields and transform into a strategic partner of Honda logistics.

In order to overcome the drastic changes in the environment by combining the strengths of individuals and leveraging the collective strength of the HLI Group, we at the HLI Group will create and put into practice new fields, take on new challenges, and continue to work tirelessly. Through continuous exploration and practice, we aim to become a partner company that customers expect and trust.


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